The marketing world is changing rapidly. Once upon a time a small business owner could take out an ad in a local newspaper or magazine and see a steady stream of business come their way.
Those days are gone.
Nowadays we all shop for products and services online. We research before we buy and we can scour the market in any industry quickly and easily.
If you don’t have an online presence, you’re probably missing out on a lot of money – money that is going to your competition instead.
What Is Internet Marketing?
Internet marketing is the modern way of advertising your product or service – you take your advertising and do it online.
The benefits of internet marketing for your small business are huge – rather than the old ways of relying on basic print ads, internet marketing covers strategies such as…
· Email Marketing
· Facebook Advertising
· Search Engine Optimisation
· Keyword Research
This means that you have a much wider approach to recruiting new business without doing too much work. You can write about, take pictures of and film what you do then have a professional team use that content and distribute your message far and wide across the internet.
With a professionally-managed internet marketing campaign you can spend significantly less on your marketing but have it targeted to EXACTLY the kind of customer you are aiming for, be sure to click here to learn more.
Platforms such as Facebook and Google will only show your adverts to the people you tell them to – if you sell football equipment for example, they aren’t going to show your ads to 93 year old grandmothers. If you sell meat, they aren’t going to show your ads to vegetarians.
Internet Marketing Taps Into Your Customers Habits
Google has browsing data on us all. If you visit particular sites, they can build up your profile – your likes, interests and buying habits. One of the benefits of internet marketing is that you can tap into this information quickly and easily, so you can adjust your advertising accordingly.
The old way of print advertising is way less effective because it’s difficult to target your ideal customers properly.
Internet marketing is the world that when you get it right can transform your business. If you can bring in a person to look after your web presence, you’ll, without doubt, be very, very successful.
How Does That Help My Business?
When a potential customer searches for your product or service, you’ll appear right in front of their nose. If they can then see what it is you do and how well you do it, they’ll be picking up the phone to you rather than your competitors!
Imagine if customers could not only read about what you do, but they could SEE it too? They could watch you on video, visit your YouTube channel and get to know you and your business! They could see your website, your Facebook page and read what other customers have said about your work!
Imagine the trust in you and your work that customers could build simply by finding out all of that information before they’ve even spoken to you – they’ll already have decided that they’d want to go with your business ahead of the competition!